Log is the first wood-effect collection in which the skills and experience of those who produce ceramic surfaces and natural wood come together in a unique combination: an unprecedented synergy that led to the study of a product that enhances the naturalness of the surface. The careful study of the natural material specially selected by Itlas for Atlas Concorde has led to the creation of an authentic, natural and richly detailed ceramic product capable of recreating the typical grain of natural oak.

When it comes to natural wood, wood filler, knots, and cracks are unique details to be enhanced. For this reason, Log interprets oak in all its natural beauty by offering two different graphic variants inspired by the natural wood selected by Itlas.

The collaboration with Itlas stems from the desire to learn the best from wood experts, delving into its characteristics, supply chain and production process. The vision of long and very long term, the passion for product and design, the love for details and the closeness to the territory and this territory embodies are the points of contact that allowed these two realities to meet, collaborate and create unique collections such as Log and Log Cansei.